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Tuesday, 10 January 2012

Jemma Kidd Light as Air Foundation - Review

Please remember to vote on my blog name change in the poll to the left, it's very close just now which isn't helping me lol! My sister suggested The Beauty Kitten rather than just Cosmetics as it's more general, but I'm a sucker for alliteration! What do you guys think? Help! :(

I recently took advantage of the Feel Unique sale that was on and spent some of my Christmas money on Jemma Kidd Light as Air Foundation. It's normally £25 but was £20 in the sale. This is my first high end-ish foundation, I have been using BB creams for quite a while now and before that it was Bourjois Healthy Mix.

It comes in a lovely, simple box and the actual foundation is in a tube.


I've heard people complaining about the tube as it gets messy, my main concern is that a lot of the tube seems to be air when I squeeze it. At least in a clear glass bottle you can see what's actually inside! Otherwise, the packaging seems fine to me.



I chose shade 02 Light, as even with a tan, I'm not the darkest gal around. I applied it with my new Sigma F50 stippling brush. It blended easily, and provided light to medium coverage. It did nothing for under my eyes, so I've applied a tiny bit of concealer for the photos.

I'm a total foundation novice, so what do you think?
Apologies for both my scary face and the backgrounds for these photos!

Without flash

With flash

And with a full face of makeup in natural light (i.e. the conservatory):

Without flash

With flash

So far, I'm happy with the foundation. I feel like it's given me decent, even coverage and blends in well with my skintone although I'm not sure if it's slightly orange on me - maybe an even lighter shade would have been better??

 However, there is one thing I LOVE about this product - the finish is so nice and soft, almost powdery, that I don't need to use any powder on top! Now I usually have to dust powder on every single day, especially with my BB creams. With this foundation, there's no need for that - AND it still makes my skin look dewy and fresh in the right places!

I'm still not sure if it's worth the regular £25 price tag, but I'm gonna make it my daily base and hopefully I'll fall in love!!

P.S. - I'm number eight in Bloglovin's Up and Coming Beauty Bloggers! How cool is that?? You can go here to see this little blog in all it's glory!


Have you tried this foundation? What did you think? What's your favourite foundation recommendation?
Let me know!

~ Lauren




15 comments:

  1. This looks lovely, your skin looks so radiant! x

    www.a-place-for-beauty.blogspot.com

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  2. Aw thank you, do you think so? Foundation is just one of those products that I don't know a whole lot about! =p

    ~ Lauren <3

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  3. I keep hearing good things about this foundation and it does look nice on you. The price tag does put me off.

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  4. Yeah, it's pretty expensive, but no more so than any other high end brand really. I'm just a bit wary of how long the tube will last. However, I just saw my bf and he commented on my skin!! Which never happens.

    ~ Lauren <3

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  5. I haven't tried this, but I'm definitely considering it! Not that I need any more makeup....

    Haha xo

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  6. I did the same and got this in the Feel unique sale. i applied it this morning and thought the finish was flaweless, but did notice it wasnt on when i left work. My bourjois healthy mix is over half the price and lasts allday and also gives a fantastic coverage. not sure if its worth the price, besides that awesome finish, its just the lasting power, and i have dry skin so usually it stays on???

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  7. @Bex - it's defo the foundation of the moment with bloggers I feel, so if you're on the looking for a new base defo try it! But if your happy with your current foundation, don't rush out to buy it I think. ^_^

    @Laura - hm, I had it on for about seven hours today but I was just sitting in the house so it wasn't exactly up against the elements, but it seemed to stay on ok! Tomorrow is my first 'outing' with it so I'll let you know how I get on! =p

    ~ Lauren <3

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  8. the foundation looks really good on you! :) i use chanel! i love this one...
    your blog is so nice!
    http://spliffedcookies.blogspot.com/

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  9. @M and C - aw than you! I've never paid more than a tenner for a foundation, I'd love to try chanel tho! ^_^

    ~ Lauren <3

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  10. This looks lovely on you :) The shade is spot on & makes your skin look radiant!

    Steph xx

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  11. It sounds like a great foundation and a great bonus that you didnt need to use powder on top! I always struggle with finding the right shade and worrying I look a bit orange! x

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  12. Hey hun :) I have given you a blog award http://sweet--rachel.blogspot.com/2012/01/cute-blog-award.html xx

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  13. For some reason why I click 'reply' nothing happens?? :(

    @Steph - thank you! I wasn't sure about the shade at first but I think it's ok now!

    @Caroline - I always worry about that too! Not having to use powder is pretty awesome I have to say! =p

    @Rachel - aw thank you so much!! ^_^

    ~ Lauren <3

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  14. Hi, I was just wondering what shade you are in the bourjois healthy mix as I have that foundation and interested in the jemma kidd one but not sure which shade to go for! Thank you :) x

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Please leave me any comments/questions you have! I looove getting feedback and always reply asap. Thanks! ^_^ <3

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